Missoula YWCA

In 2011, the Missoula YWCA celebrated 100 years of promoting its mission of eliminating racism, empowering women, and promoting peace, justice, freedom and dignity for all people in our community.

Rock Against Racism is proud to support YWCA Missoula’s Racial Justice Initiative, an award-winning social marketing campaign. The campaign is used as a model for other YWCA’s in mostly white communities like ours.

YWCA of Missoula

The goals of the social marketing campaign are:

1) To raise community awareness about the existence of racism, prejudice and bias in ourselves and in society at large.

2) To reduce prejudicial attitudes and belief.

3) To encourage communication across ethnic and cultural lines.

4) To empower white people to take action to interrupt prejudice and to be pro-active allies to people of color.



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